How do you think a company turns into a brand? A brand that is known by numerous people! A brand name that rewards the business with goodwill and loyalty of customers. The visual aspect of the business has a lot to do with the creation of a brand image. This visual aspect includes the company’s logo, website design, product photos, infographics used, etc. These elements need to be carefully designed keeping in mind the colors, shape, and effect on the target audience.