When business owners try to find out ways to sell online, they consider two major platforms- selling in an open marketplace or creating your own website. Although each channel has its own pros and cons and no one platform fits all of the enterprise owners’ needs and this is why we, the eCommerce development company Austin believes that having your own eCommerce website can be the best option to go with.
Undoubtedly, the marketplace is a great place of opportunities for the new sellers in the market, where they can make a lot of profit, but a personal website has its own perks, and the reasons for having an eCommerce website are listed below by the eCommerce development company Austin.
Make a list of prospective customers and send email to them
The major benefit of getting your website built by ecommerce website development company Austin is you can market your products and services directly to your prospective customers and visitors. Unlike the marketplace, where the people buying your offering are clients of that platform, hence you’ll not get the contact data of the customers. When a customer email address is available with you, you can send promotional emails, announce new products, and offer discounts to them.
Make your brand stronger
When your products are sold in the marketplace, they are listed generically. For the limitation or words, character, and logo usage there is no space for branding and customization. Hence, your brand is not showing in the forefront, it’s the marketplace showcasing its brand. And, building brand awareness and recognition gets up to impossible. This is why you need to build your own website to showcase your own brand name and create your brand value.